Sunday 20 April 2008
This simple but strong identity designed by Arizona's Ater Hours Creative for client Blue Space involves the use of die-cut square on white against blue as shown here. The only way of reading this brochure is to tear it apart from the middle. The question "what are you afraid of?" prompts the reader.This statement seems to be anti-design as it encourages the reader to violate the artwork in order to get to the content within.
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