Design: Warm Rain.
Client: Surgery PR
Project: Invitation.
Recipients of this invitation to a PR company's press open day instantly want to hold it up in the direction of the nearest light source. The image would become clearer when the light shines through and the transparency of the paper adds the authenticity to the x-ray effect of the hand image. It's an attractive piece that uses paper as an integral part of the design rather than just a surface image. It also encourages anyone looking at it to absorb the information from a different angle.