This is quite an unusual business card as the text appears blurred and you are unable to read it. However there are no instructions in how to read it but I think the chosen material(rubber/elastic) it is printed on almost makes you want to pull at it and find out what is says. This device is clever and creates this interaction between its viewer and the card. Plus the use of media links well to the information on the card as it is advertising a personal trainer, as there are links to stretches and the pulling of muscles etc...