Sunday, 4 May 2008

A Tough Client


A tough client/origin.
The business card appears to be ordinary at a first glance but it takes brutal strength to open it up then the information is revealed to the viewer.
The concept behind this is perfect for advertising a personal trainer with links to pulling muscles and strength to open the card.
It works by doubling up a four page card and folding them inside itself, the elastic band is hidden from the viewer and is then revealed when opened.

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