Christmas promotion by zip design:'morning after spectacles'.
This device was inspired by advertisements for x-ray vision found at the back of comic books from the 1950's and '60's, offering an instant cure. The packaging that the glasses are contained in is reminiscent to these ads.
The box was created using reverse grey card board and screen printed with white and cyan, with white tissue paper keeping the glasses secure.
The fact that the promotion is selling a joke or gimmick makes the product quite fun and would create interest around the product itself.
No comments:
Post a Comment