Flexography.

A relief printing process using rubber or plastic plates on a web-fed press and solvent liquid inks. Mainly used for packaging and for some newspapers.

Flexography is a printing process which utilizes a flexible relief plate that can be adhered to a printing cylinder. It is basically an updated version of letterpress. It much more versatile than letterpress in that it can be used for printing on almost any type of media including plastic, metallic films, cellophane, and paper. It is widely used for printing on the non-porous stocks required for various types of food packaging. It is also well suited for printing large areas of solid color.

Other common applications printed with flexography include gift wrap, wall covering, magazines, newspaper inserts, paperback books, telephone directories, and business forms.