OpMexico.

Mexico 68 poster by Lance Wyman, with artistic direction from Eduardo Terrazas and Pedro Ramirez Vázquez.
This piece is crazy on the eyes but it is really effective and is very eye catching!!!its the good use of the line spacing in between each line that makes it so effective, as if they were spaced further apart it would work as well.

Pimp Your Pumps.

Lazy Oaf approached a host of illustrators whose work they admire and asked them to customise a pair of plain pumps. Simple - and the results are invariable jolly, bright, colourful, one-off artworks by the likes of Al Heighton, Kate Moross, Ian Stevenson, Kate Sutton, Peskimo, Super Super - and many more contributors.
Shame i didn't find this when i was doing my shoe project!!!i love the DIY nature of producing these shoes and in doing so producing one off designs.

Featured here is a 3D special from illustrated ape above this text is the full 12 tile poster/wallpaper however this is contained within the magazine in which you have instructions to construct.
The visual impact that this poster gives out it quite immense and its also quite hard to look at, as there is so much going on in the image you don't know what to look at first. Yours eyes are bombarded with the bold illustrations and combined with the limited colours creates this effective image.
Supplied with the issue you get a pair of 3D glasses to wear and when viewing the piece through the glasses make the poster much easier on the eyes. This is where the image becomes clearer and the full 3D effect is achieved!!!

Morning After Spectacles.

Christmas promotion by zip design:'morning after spectacles'.
This device was inspired by advertisements for x-ray vision found at the back of comic books from the 1950's and '60's, offering an instant cure. The packaging that the glasses are contained in is reminiscent to these ads.
The box was created using reverse grey card board and screen printed with white and cyan, with white tissue paper keeping the glasses secure.
The fact that the promotion is selling a joke or gimmick makes the product quite fun and would create interest around the product itself.

Scratch card.

The interactive nature of this business card works really well as what you read isn't quite right as it is followed by something underneath the silver strip.
The use of a scratch panel is a useful technique to hide something temporarily and every viewer of this piece will want to scratch it off. And the message received is clear too.

A Tough Client

A tough client/origin.
The business card appears to be ordinary at a first glance but it takes brutal strength to open it up then the information is revealed to the viewer.
The concept behind this is perfect for advertising a personal trainer with links to pulling muscles and strength to open the card.
It works by doubling up a four page card and folding them inside itself, the elastic band is hidden from the viewer and is then revealed when opened.

Real, Raw and Renovated.

Real, Raw and Renovated. DWL Incorporated/Shawn Murenbeeld.
Each of these packages contain a T-shirt that is shrink-wrapped onto a Styrofoam tray and labeled, giving the effect of fresh produce in a supermarket. Its is also a nice touch that an illustrated piece of meat adorns the front of the t-shirt and makes the packaging easier to relate too.