Emma Butler

PPD Porfolio Evaluation.

2009-06-10T14:10:00.000-07:00

The work that I chose to put into my portfolio is all from my second year this is because I feel that the level of my work is to a higher standard from than in my first year. In some respect my portfolio contains quite a board range of work and shows that I have a lot of skills to offer. But I will need to narrow down my design practice next year and focus on creating a strong portfolio.

Within my portfolio I have also tried to keep the layout quite simple so that the images stand out on the page and aren't over crowd but other images or text. So that it shows a clean image of the final resolutions and design work. Hopefully this shows a clear understanding on what I have produced and in some respects speaks for itself so to speak.

Through out this year I have been influence by designers such as Kate Moross and Mike Perry. Looking into hand rendered type and the use of colour to create impact within design. I feel that I mainly like to work with image but I'm looking in to combining the two and improving my illustrator skills. Screen print is also of a great interest to me and I wish to further my skills next year. During this year it has become more relevent to my design practice and I'v mainly been influenced by Keep Calm Gallery . This design studio creates some lovely prints using both type and image to convey the message. Alot of their work is surrounded by sayings/proverbs and then illustrate around those themes experimenting with colour and different print techniques.

During this year I have found that one of my strengths is using illustrator more effciently, I'v found that my skills have really developed over this year and I want to continue with this next year. I'v also found that I have more confidence when it comes to screen printing and creating image for that. But I still have more to learn with colour seperation and different techniques. So for next year I plan to create a more screen print based portfolio and experiment more with this method of printing.

However one of my main weaknesses is that I lack confidence when selecting an idea to work with as I'm never sure whether it will work out or not. Also working at a quicker pace in the initial stages of design would benefit me, enabling me to really push my ideas until I can go no further.

Things I want to improve on next year include creating more screen printed resolutions to briefs and spending time to develop these skills. I also want to become more confident when using other design software as this is an area that I need to improve on.

For my dissertation I have chosen to focus on the influence of graphic design on mass media and consummerism. Looking into the different methods of advertising and how they communicate the message. I chose to look in to this as I'm planning on having a more image based portfolio and looking in to the ways in which a message is communicated within advertising could prove to be quite helpful. I also want to pick up on when advertisment becomes too controvercial and the methods in which this is portrayed.

Ornamental Conifer

2009-06-09T03:14:00.001-07:00

McKeebee

2009-06-08T14:05:00.001-07:00

This is a lovely screen printed show poster for the band iron and wine. I really like the use of a limited use of colour and red black and white is a classic.

Playfull-Pablo Alfieri.

2009-05-09T14:52:00.000-07:00

Keep Calm Gallery.

2009-05-08T14:11:00.000-07:00

lovely print nice simple design their take on the 3D deer heads you see on walls, also on their website it has a little joke along side it....what you call a deer that has no eyes???.....no idea. ha.

Airside.

2009-04-06T14:43:00.000-07:00

The printing method used to create this type face works really well, just using the texture of corrugated card board from the mono print and then scanning it in to photoshop to edit.

Because Studio:Hard Times.

2009-04-05T14:33:00.000-07:00

Simple design..nice meaning.

The Magic E Cake!!!

2008-12-19T13:44:00.000-08:00

This was my submission to the typo-gateaux competition lots of colour and sugary goodness. I chose the letter 'E' because of all the e-numbers that's probably in the cake...yum...and yes 'E' is for Emma of course.
And to top it of I came runner up in the competition and won a small tin of spaghetti hoops!!!hell yeahhhh.

Evaluation for Design for Print.

2008-11-25T06:00:00.000-08:00

1. What skills have you developed through this module and how effectively do you think you have applied them?

Firstly learning about all the printing processes available in print was useful and in doing so this allows me to take it in to consideration what methods of print to use with my work. As I hadn't really heard of print processes such as Rotogravure before and it was good to know how this method works. Also, Letter Press which was very useful as I have always wanted to learn about the press and what could be produced from such a process. I would have liked to use this method of printing with this project but I feel that it didn't really fit with what I was producing.

I also feel that I have more of an awareness for colour methods and what to take in to consideration when designing something on screen and then taking it in to print. Also it was useful to find out how much printing costs are and summing up how much it would cost to print such a product, which proved to be quite costly in some cases.

2. What approaches to generating work and solutions to problems have you developed and how have they helped?

I found that creating thumbnails for my layouts helped within the decision making on my final presentation boards. Producing small scale thumbnails for my products also provided the in this decision making also.

3. What strengths can you identify in your work and how have/will you capitalize on these?

I have looked in to the different print processes that were available for my product. Therefore allowing me to have some idea of how my designs would be produced commercially and the cost values as well. I also feel that through the use of thumbnail layout sheets i have been able to explore the design values of my product.

4. What weaknesses can you identify in your work and how could you exploit these more fully?

Firstly I feel that some of my designs could have been explored a little further and I could have experimented more with the 'food photography' side of my project(as the photography side of things didn't really work out that well) More research in to the methods of promotion in the food industry.

5. Identify five things that you will do different next time and what do you expect to gain from doing these?

get access to screen print earlier. Therefore I have more time to print as I ran out of time to use this printing method within this project.
make design decisions sooner. So that my work can move on at a pace.
experiment more with my designs do that I have a varied range of possible designs.
be more organized when it comes to printing my presentation boards as I have found out that digital print can be a very time consuming place near to a deadline!!!
be aware of my message I am trying to deliver and never loose track of this, as my work started to drift a little from not doing so.

6.How would you grade yourself on the following areas:
5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor

Attendance:4
Punctuality:4
Motivation:3
Commitment:3
Quantity of work produce:3
Quality of work produced:3
Contribution to the group:3

Optical Disc.

2008-11-24T10:06:00.000-08:00

Optical Disc
2008

Printed white on A1 240gsm holographic mirri. Edition of 50 posters. The design celebrates 50 years of the optical disc whilst paying homage to Gottlieb Soland's 1957 grammo-grafik poster.

Printed by K2 screen

A Pantone Christmas!!!

2008-11-24T09:54:00.001-08:00

A not-for-profit exploration into the colours that shape our Christmas. Frustrated at the plethora of Christmas reds, whites and greens those pesky designers at Raw Design Studio are exploring what colours people really associate with their Christmas.

This is an awesome concept for a collaborative project, getting people to have their say on what a certain pantone colour reminds them of at Christmas.lovely stuff.

PB&B Sachets Mock ups.

2008-11-17T14:31:00.000-08:00

These sachets of crunchy/smooth peanut butter are going to be included within my DIY pack so you have the choice of either kind.
As these would be printed using the print process of flexography, this is the closest I could get to the real thing.

more form the SHCH...

2008-11-16T10:49:00.000-08:00

These really are amazing as there all hand drawn, I especially think the top image works really well and is quite ironic as the type portrays 'glamour' yet it is written on to toilet roll?!?!?

Ten over six!!!

2008-11-10T12:38:00.000-08:00

Brand Identity Design

TenOverSix is an accessories boutique and installation space in L.A. TenOverSix, takes its name from the Mad Hatter's price tag in Alice in Wonderland. Shoe designer Kristen Lee, filmmaker Joe Cole, stylist Gina Correll, and designer Brady Cunningham are the wonders behind the incredible expertly curated wonderland.

Really nice design for the bag, its kept quite simple and clean but i think thats the beauty of it.

Foil Sachet Costs.

2008-11-10T12:10:00.000-08:00

Bag Print Prices.

2008-11-10T11:49:00.000-08:00

Retro Business Cards.

2008-11-09T12:19:00.000-08:00

These business cards are a great example of how well letterpress business cards can reflect you or your company. The luxurious quality of the paper combined with great design and the unique look of letterpress printing will make your business card and you stand out from everyone else.
These were created using black ink and printed on to 100% cotton paper.

Napkin Type.

2008-11-09T11:50:00.000-08:00

SHCH graphics group:
lovely use of type all hand rendered onto napkins.

Bermuda:Samples.

2008-11-09T10:34:00.000-08:00

A lot of what Bermuda print are in leaflet/booklet form on various uncoated and coated stocks. Some of what they do is on a large scale in the form of posters, some can be seen in the background of the photos of the printers below.

Print Visit:Bermuda Digital Print.

2008-11-09T10:16:00.000-08:00

On Friday I went to visit a small company called Bermuda Print and I got shown around their department. However they only specialize in digital print, but what they had to show me was all useful for the current brief and they were very happy to answer my questions. It was very informative to be shown the process of print especially on such a large scale in some cases. They also gave me a bunch of samples to take away which was very good of them.

screen print induction.

2008-11-07T09:57:00.000-08:00

Two colour screen prints:
This was quite a useful refresher to screen print since I hadn't printed in a while. It was an interesting image we had to use and we experimented with the registration of the type to offset the image, it had quite a nice effect.

LETTERPRESS!!!

2008-11-07T09:25:00.000-08:00

Yeyy finally got to do letterpress!!!Always wanted to know how this process worked and now I had the chance.
To create the above type I chose to use 18pt Clarendon Bold and 23pt leading.
Things to remember:

make sure all the notches on each letter are facing upwards so that the type reads correctly when printed.
use middles for the spaces between words.
use thins for the spacing between punctuation.
quads are used as padding to fill the gaps.
also when creating the said type start from left to right making sure that the type is arranged backwards so that it will be printed correctly.

I will definitely try to use this process again at some point?!?!?

The process of printing book.

2008-11-03T11:44:00.000-08:00

A BOOK OUTLINING THE PHILOSOPHY AND WORKING METHODS OF PRINTING COMPANY TEAM, AS WELL AS DEMONSTRATING THE USE OF INKS, FOILS AND FINISHES IN MULTIPLE PRINTING COMBINATION'S.
CONTAINS 64 PAGES, 24 WITH COLOUR DIAGRAMS. OFFSET LITHO 15 COLOURS PLUS FOIL BLOCKING, EMBOSSING, DIE CUTTING AND UV VARNISHING.

Letterpress.

2008-10-21T12:36:00.000-07:00

Flatbed Cylinder Press: The type or plate is locked in a chase which is then mounted on the flatbed of the press. Grippers on a rotating impression cylinder pick up a sheet of paper and as the cylinder revolves, the paper is pulled around it. The inked flatbed containing the letterpress plate then moves under the impression cylinder. The squeeze between the impression cylinder and the flatbed creates the printed impression on the paper. When the impression is complete, the flatbed returns to its original position and is inked for the next impression.

The letterpress process is referred to as a "relief" process because the printed image is produced from a plate in which the image area is slightly raised above the non-image surface of the plate. It is a direct printing method in that the inked plate applies the image directly to the substrate. Letterpress is one of the oldest printing processes and was the most widely used process until the middle of the 20th century when advances in other printing processes made it obsolete. Flexography, which is an updated version of letterpress, is now the dominate relief printing process.

The letterpress process utilizes an ink that is thick in consistency and is well suited for relief printing. A set of rollers deposits the ink on the raised image area of the type or plate, but ink is not deposited on the non-image areas. For this reason, letterpress plates do not require any dampening in order to keep the non-image areas free of ink. This makes the process a simple one and allows for consistent results, but the process still cannot match the quality of more sophisticated print processes.

Gravure.

2008-10-20T12:30:00.000-07:00

Gravure is a high quality printing process capable of producing printed images which have a continuous tone effect similar to a photograph. The gravure process utilizes a metal printing cylinder onto which the image is etched.

Gravure is used for many packaging applications, magazines, and pressure sensitive labels. Gravure is the preferred method of producing magazines and catalogs that have large circulations. An example of a high volume, high quality publication that utilizes rotogravure is the "National Geographic" magazine.

There are also many specialty items that are created with rotogravure including gift wrap, wallpaper, plastic laminates, printed upholstery, imitation wood grain finishes, and vinyl flooring. Many of the specialty items are printed on very wide presses. Some of them, such as those that print patterns on floor coverings, are up to 150 inches wide.

A gravure sheet-fed process is used for smaller runs for such items as limited edition prints and other artwork, photographic books, high denomination postage stamps, stock certificates, and some advertising pieces.